This valuable report was written by Catherine McIntyre-Velky of Adept Creative Project Management and distributed via the American Association of Advertising Agencies (4A's).
It is provided to assist agency management in developing and implementing Project Management (PM) roles and processes within their agencies.
• What is project management?
• How did project management evolve into a formal agency role/department?
• Why should my agency consider a seperate role of project manager?
• What should be included as the core roles and responsibilities of an agency project manager?
• What benefits should I expect to gain by adding a project management function in my agency?
• What should I consider when developing a project management structure in my agency?
• Variables to consider when developing a project management structure.
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