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[creative workflow management blog]

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When we decided as a marketing team that it was time to reinvent the way we worked, we looked around within the company and externally to see what other teams, not just marketing teams, were doing.

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  At Function Point, 'Prime' is the name we give to the people at your agency who know how to best use the system. Each month we’ll share new tips and tricks from our system to help you Transform your Function Point skills from average to amazing. Tune in each month to elevate your game, and if you miss any previous posts, check out #OptimalPrime on our Twitter: @functionpoint.
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Each summer at Function Point we get sorted into cross-departmental teams and have a day to mind-melt with people we don’t usually work with while competing in our annual scavenger hunt. The fierce competition, the mentally challenging riddles, the serious amount of team chirping— it can be a daunting experience for even the most veteran Function Pointers. Our Summer Student, Jonathan Meakings, recounts his first experience at the 5th Annual Function Point Scavenger Hunt.

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  At Function Point, 'Prime' is the name we give to the people at your agency who know how to best use the system. Each month we’ll share new tips and tricks from our system to help you Transform your Function Point skills from average to amazing. Tune in each month to elevate your game, and if you miss any previous posts, check out #OptimalPrime on our Twitter: @functionpoint.
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Life's too short to churn out projects that miss the mark. For a creative brief to be the most effective, it should be completed at the beginning of a project so that it’s streamlining the timeline and not interfering with it. Like you with your morning coffee, tea, smoothie, run (you get the idea), a good creative brief helps set you up for a great rhythm by outlining:  

  • what you're making
  • when it's needed
  • who it's for
  • how it's going to get done
  • why you're doing it
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Time to take off the many hats you wear as a business owner and indulge in some fun! Every entrepreneurial journey is unique, but here are 9 GIFs that every business owner will understand. 

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So I'll admit it: I need my ass kicked every now and again.  Surprise, surprise. But let me ask you this: what if I don’t care about having my backside kicked — as long as it serves a purpose and provides a positive outcome? 

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When creatives talk about what they enjoy most about their job, they often speak about agency culture. Here are some GIFs that any creative can relate to.

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Poor communication, sore backlogs, and increased stress-levels are all symptoms of workflow-enza. As prevailing as the common cold, workflow-enza is a pain in the butt that can render the productivity of a company bedridden. This happens because companies overlook their workflows. Consequently, they become overworked, inefficient, and make prospective clients think twice before shaking their hand. So, what’s the cure?

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Have you been trying again and again to explain to your boss that it’s time to solve a particular problem? Tired of your boss not giving you the time of day to go over the plan you’ve put together that you know will save time, energy and money for the creative agency? Here are five tips that should help get your message across. 

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