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[creative workflow management blog]

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Life's too short to churn out projects that miss the mark. For a creative brief to be the most effective, it should be completed at the beginning of a project so that it’s streamlining the timeline and not interfering with it. Like you with your morning coffee, tea, smoothie, run (you get the idea), a good creative brief helps set you up for a great rhythm by outlining:  

  • what you're making
  • when it's needed
  • who it's for
  • how it's going to get done
  • why you're doing it
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Time to take off the many hats you wear as a business owner and indulge in some fun! Every entrepreneurial journey is unique, but here are 9 GIFs that every business owner will understand. 

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So I'll admit it: I need my ass kicked every now and again.  Surprise, surprise. But let me ask you this: what if I don’t care about having my backside kicked — as long as it serves a purpose and provides a positive outcome? 

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When creatives talk about what they enjoy most about their job, they often speak about agency culture. Here are some GIFs that any creative can relate to.

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Poor communication, sore backlogs, and increased stress-levels are all symptoms of workflow-enza. As prevailing as the common cold, workflow-enza is a pain in the butt that can render the productivity of a company bedridden. This happens because companies overlook their workflows. Consequently, they become overworked, inefficient, and make prospective clients think twice before shaking their hand. So, what’s the cure?

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Have you been trying again and again to explain to your boss that it’s time to solve a particular problem? Tired of your boss not giving you the time of day to go over the plan you’ve put together that you know will save time, energy and money for the creative agency? Here are five tips that should help get your message across. 

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Guest post by Michele Della Mattia, Executive Director of Operations, The NOW Group
"Summer student": in many agencies, this is a young person earning little to no pay fetching coffee, collating photocopies or doing digital drudge work until the wee hours. But this shortchanges both students and agencies. Students can offer a lot of value when you see their potential. One of the ways to unlock that value is through software training.
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After working with many in-house creative teams, I've found that they all have their own unique creative workflow processes! This can make it difficult to pinpoint the key elements you must have in a task management software. Today, we hope to shed light to some key areas that you may not have considered.

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When a prospect approaches your agency about a project, chances are you're not alone. They've approached others. We caught up with Sam Elgar, Growth & Engagement Manager at Invoke Media to find out about how you can best communicate your agency's unique process to ensure you stand out from the crowd.

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Clients can be great to work with. They challenge you creatively and inspire you to innovate. There can also be times when they ask you to take on an additional project with a tight timeline or change the scope past the cutoff date. When this happens, here are some strategies to say ‘no’. 

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