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[creative workflow management blog]

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Editor's Notes: This post was originally published in August 2011 and has been updated for accuracy and comprehensiveness.

Here at Function Point, we are constantly working with creative firms, advertising agencies and digital agencies to better define internal processes and workflow management using our software. In doing this, we have come up with 6 personas that interact within the typical creative agency. Assisting these people work more efficiently and effectively together will help the agency become much more profitable.  

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We’re really excited to be releasing a new Gantt view this week. This is an initial step in our move towards a more visual approach to workflow management for creative agencies. Our goal is to ultimately make the planning process easier and faster, and adding the Gantt view is the newest enhancement to the scheduling and tasking module of Function Point.

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Editor's Note: This post was originally published May 2012 and has been updated for accuracy and comprehensiveness.

Project Management as a discipline has been growing in the creative space. At Function Point, we have made it our mission to help our clients manage their jobs and projects to be as profitable as possible.

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Adopting a new workflow management software for your creative agency isn’t about which solution looks the sexiest, is the cheapest or has been around the longest. It's not even about a particular feature you like.

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First of all, it is important to establish the responsibilities of a creative agency traffic managers, and their day-to-day activities. According to Second Wind, a traffic manager is responsible for a number of things...

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There are various concepts that creative agencies commonly refer to as a retainer. In this case, a retainer client is a client who is billed monthly (or sometimes even weekly) for work being done by the agency. The recurring billing is often a flat rate with hours and expenses being tracked either directly to the retainer job set up in your agency management software or to individual jobs that that are created to track the work.

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After coming back from a seminar held by ADEPT Creative Project Management last year, I wrote an article entitled Creative Traffic or Project Management - Is There A Difference?. We often get this question as we onboard new clients. I thought I'd re-visit this topic to see if we can get some dialog going, and provide some new thoughts.

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So. I made a decision last October to run my first marathon. I signed up for the BMO Vancouver International Marathon (you know, after a couple beers and "encouragement" from friends). It seemed like a good idea at the time, but all of a sudden May 5th became this ominous date. What did I commit to? Is this really something I want to … or even can do? Is this really a good idea?

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Every once in a while it's important to take a step back and look at things from a broad perspective, and that's as true for project management itself as it is for any project you work on. Whether you're an ad agency or a software developer, the creative industries are very different from the industrial ones, and they demand different management techniques. Let's take a look at some of the key insights. I hope this is just as helpful a refresher for veterans as it is an intro for newcomers.

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It's the time of year again where budgets have been set, and if you're lucky your team has some money set aside to learn, sell and/or have some fun (and these things don't need to be mutually exclusive)!

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