Editor's Notes: This post was originally published in August 2011 and has been updated for accuracy and comprehensiveness.
Here at Function Point, we are constantly working with creative firms, advertising agencies and digital agencies to better define internal processes and workflow management using our software. In doing this, we have come up with 6 personas that interact within the typical creative agency. Assisting these people work more efficiently and effectively together will help the agency become much more profitable.
The 6 Personas:
The primary duties of a Traffic Manager, sometimes called a Production Manager, is to work as a go-between that connects account executives to other departments within the ad agency that produce the products the account executive sold. Setting a schedule of deadlines for the completion of a job, the Traffic Manager assigns workers to each necessary step in the process. The Traffic Manager then checks on the progress of the project, communicating with the account executive as needed.
This role is generally considered to be the fp. Prime, or main point of contact for fp. training and communication. Thinking of a Project Manager? Check out our blog post on the difference between the two roles.
A Typical Day / Day in the Life
A Typical Interaction with fp.
A Perfect Day
Top of Mind Issues
This is entry #4 (of 6). If you have any comments or think we've missed something from your job description—let us know. We love working with our clients and prospects by helping with both the software requirements to make working together easier as well as developing effecient workflows—fp. is here to to help creatives run a profitable business!
Next up: Accountant.
Are you a Traffic Manager looking for help with workflow management? Book a demo and see what Function Point can do for you.