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[creative workflow management blog]

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Back in early 2000 when I was running our creative agency with just my partner and I, we pretty much knew what we were working on at any given time, or thought we did. We ran a small busy agency in Vancouver, Canada, and our clients were not shy at letting us know what they thought our priorities should be — them!

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Function Point client, COO and Partner of Mobius New Media, Barry Crell, was interviewed recently about the need for an integrated agency management system and their specific experience with our software.

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“Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals."[1] In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.” Wikipedia

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So. I made a decision last October to run my first marathon. I signed up for the BMO Vancouver International Marathon (you know, after a couple beers and "encouragement" from friends). It seemed like a good idea at the time, but all of a sudden May 5th became this ominous date. What did I commit to? Is this really something I want to … or even can do? Is this really a good idea?

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