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[creative workflow management blog]

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“Good is the enemy of great” is the opening line of Jim Collins’ book Good to Great. At the heart of it Collins is reminding us that if we want to be great we have to keep pushing forward. In creative agencies it can be especially difficult to get to the next level because of all the competing demands and impending deadlines. But, there is more to do beyond that. Here are a few great tips to help take you take your agency to the next level in 2014.

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Working within the realm of creativity, one should have a fair bit of leg room to come up with innovative ways to stay ahead of the pack. With an ever growing number of Creative, Branding & Communications Agencies, what can you do to differentiate yourself? Well..You can do plenty! 

 

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As a first-time attendee to “The Art of Marketing” I didn’t really know what to expect, aside from the usual post-conference buzz that wears off when one discovers how little can really be implemented. Despite this, I was looking forward to a day down by the Vancouver waterfront totally devoted to marketing and hosted by some bright folks who I was fairly sure would provide a few mental snacks I could squirrel away.

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I have too much time…” said no one...ever. In my last blog, I wrote about unproductive habits in the creative industryThis time, I've gathered top productivity tips from other creative agencies. In no particular order, lets see what they have to say. 

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Do you use LinkedIn? Is your team on LinkedIn? How about your agency? Do you have a company page? Today, I want to share my experience with LinkedIn and talk about four reasons your agency should have a company page on LinkedIn.

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We all know the drill; in the office by 9:00am, coffee/tea/beer (don’t judge) by 9:15am and then off into cyber space until who knows when. Being in the creative industry, it’s hard not to pick up unproductive habits, and I’ll tell you why. 

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Last Tuesday, June 18, the fp. Marketing and Communications team had the pleasure of attending the BCAMA's (BC Chapter of American Marketing Association) event "Engage your Audience and Drive Sales with Experiential Marketing" event to listen success stories of companies that engaged in experiential marketing. Actually “engagement” was a key point in all presentations.

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“Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals."[1] In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.” Wikipedia

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I'm an information guy, and as a developer I collect a lot of information. Collecting and archiving information is important, but it is not just about collecting and archiving − you also need to easily filter and view the collected data in a meaningful way.

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So. I made a decision last October to run my first marathon. I signed up for the BMO Vancouver International Marathon (you know, after a couple beers and "encouragement" from friends). It seemed like a good idea at the time, but all of a sudden May 5th became this ominous date. What did I commit to? Is this really something I want to … or even can do? Is this really a good idea?

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