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[creative workflow management blog]

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Throwing in the extra effort at the estimating stage ensures that at the end of the project, all your agency’s time and expenses are paid for. On top of that, your client will be delighted to receive the project on time and on budget. That’s a win-win. 

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I had the pleasure of attending Gainsight's PULSE 2015 conference this past May. I was relatively new to Function Point's success team and was trying to deepen my understanding of what it means to cultivate and sustain customer success in the context of our agency project management software.

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During your search for an agency management software, you might have found Workamajig to be a similar solution to function point project management software. Both solutions focus on helping creative agencies manage projects from start to finish including CRM, estimates, deadlines, financials and time-tracking. So what are the key elements that make fp. a better fit for you over Workamajig?

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Estimates are like a blueprint for building a house. Creating an accurate estimate helps you plan how long it will take to build, and to have a full understanding of what the finished project will look like. 

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Written by Kimberly Misutka, Project Manager at Top Draw Inc.

As project managers, we are accountable for the success of our projects. We mitigate risks and try to prevent things from going off the rails, without letting it affect our productivity. However, sometimes we are handed an approved project that needs more attention than accounted for.

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“Sometimes the questions are complicated and the answers are simple.” – Dr. Seuss

A good creative brief is the foundation of any successful project. No matter how complicated or simple the project, having a solid brief ensures you get started on the right track.

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It’s inevitable: sometimes, when you put yourself out there, you get rejected. It happens when you’re looking for a date, and it happens when your agency submits estimates. If it seems like prospectives are treating said creative agency estimates like the smelly kid at a high school dance, then maybe it’s time to start thinking about what you’re doing wrong. 

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Like the enjoyable books of my childhood that allowed me as a reader to choose how the story progresses, and ultimately end, so too can you choose your own adventure with the creative workflow management software process.

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Creative briefs, also referred to as required gathering documents, are a common part of many client workflows. Here at Function Point, I’ve had the opportunity to often work with clients who use briefs as the starting off point for work. To that end, many clients have built out highly detailed creative brief templates. Still others have kept their brief template questions more high level, but no less important when it comes to the starting work process. 

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Writing a great creative brief is like planning a fun road trip; it's full of adventure, has twists and turns, and it makes for a great story at the end. Here are three tips on how to write an amazing creative brief that will have your agency running on cruise control.

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