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[creative workflow management blog]

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Editor's Notes: This post was originally published in July 2012 and has been updated for accuracy and comprehensiveness.
Particularly when starting a new business, promoting your  creative agency is necessary to attract clients and keep the things rolling.
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Sales is tough, there is no doubt about it. Throw cold calling into the job description and the role gets even more tough. So why not take advantage of every tool possible to ensure that your creative agency sales team is generating maximum revenue?

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Is your creative agency using a CRM (Customer Relationship Management) solution and if so are you effectively using it to maximize your sales opportunities? In this blog, I will discuss 3 ways to optimize your sales process by using a CRM tool in your ad agency.  

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The creative design industry requires constant learning. The design strategies, trends and tools of 10 years ago have evolved and creative agencies must keep on top of them to stay competitive. The new business (sales) department of your ad agency is no different! 

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I recently saw Amanda Palmer speak at the BIL Conference, the quirky cousin of the popular TED Talks Conference. Palmer’s very popular TED Talk on the Art of Asking is as relevant to creative agencies as it is to artists.

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Prospects, Opportunities, Clients, Bad Deals, Good Deals, Lost Deals, Tire Kickers & Awesome Clients! How can you make sense of this all in your creative agency sales?

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You may have asked yourself the same question over and over: “How can I get the most out of my sales team?” Whether you’re the business development manager or the CEO in the creative agency, one of your main goals is to generate more business, increase client base and ensure your sales team is motivated to reach their sales goals.  

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When it comes to creative agency sales, the sales representative or account manager always has to overcome roadblocks to get a prospect to become a paying client. This is especially true when connecting with new prospects who you have no relationship with. 

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In any creative agency it is important to reach out to new prospects and ensure you are bringing in new business. One method to use is cold calling and offering your services to clients. There are many steps you can use to ensure that you are capitalizing on all your opportunities.

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In my last blog, I reviewed which KPIs to track at your agency. However, there are many other crucial numbers that you, as an agency owner or account director, should track, so I’ve added a few more to the list!

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