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[creative workflow management blog]

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Editor's Note: This post was originally published in November 2011 and has been updated for accuracy and comprehensiveness.

Many in the creative industry have heard the titles “Traffic Manager” and “Production Manager”; however, some agencies have forgone these individual roles altogether.

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Editor's Note: This post was originally published in September 2013 and has been updated for accuracy and comprehensiveness.

Retainers tend to be an attractive option for both creative agencies and clients. With a retainer the client knows their monthly expense will be consistent, and the agency knows that they will have a steady stream of revenue coming in.

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Editor's Note: This post was originally published in February 2014 and has been updated for accuracy and comprehensiveness.

Measuring the right KPIs (key performance indicators) is crucial for agency owners to understand their firm’s performance and find out what areas require attention. There are literally dozens of KPIs to grow and improve your creative agency, but it is important to identify what performance indicators you should evaluate and track on a daily basis.

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Time to take off the many hats you wear as a business owner and indulge in some fun! Every entrepreneurial journey is unique, but here are 9 GIFs that every business owner will understand. 

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So I'll admit it: I need my ass kicked every now and again.  Surprise, surprise. But let me ask you this: what if I don’t care about having my backside kicked — as long as it serves a purpose and provides a positive outcome? 

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Guest post by Michele Della Mattia, Executive Director of Operations, The NOW Group
"Summer student": in many agencies, this is a young person earning little to no pay fetching coffee, collating photocopies or doing digital drudge work until the wee hours. But this shortchanges both students and agencies. Students can offer a lot of value when you see their potential. One of the ways to unlock that value is through software training.
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When a prospect approaches your agency about a project, chances are you're not alone. They've approached others. We caught up with Sam Elgar, Growth & Engagement Manager at Invoke Media to find out about how you can best communicate your agency's unique process to ensure you stand out from the crowd.

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Running a profitable business can be stressful and demanding. There are many facets that need to be handled, like adapting to the changing needs of clients; managing projects, timelines and retainers; continuously developing the sales funnel; proactively managing the agency’s cash flow; hiring and keeping great staff; and preventing the all-too-common creative burnout.

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When you start your search for a project workflow software solution to help you manage your business, it's common to feel overwhelmed by the sheer amount of information and ideas that, let's face it, all eventually start to blur together!  

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If you imagine a Venn diagram of your work, personal lifestyle, and the people you care about, Function Point aims to be at the center, creating an environment highly conducive to happiness. 

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