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[creative workflow management blog]

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From September 18 to 19, I was lucky enough to attend a Second Wind Creative Agency Financial Seminar in Chicago, Illinois. Geared towards CFOs and Accounting Leads, the 2 day seminar provided real value to the attendees - as well as a few laughs. By the end of day 2, I can safely say the room was buzzing with new ideas to bring back to their organizations and new connections.

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Last month, our VP of Marketing & Operations, Tate Lillies, and I had the pleasure to attend the Hubspot Inbound 2012 conference in Boston. We were amazed by the number of ad agencies that participated in the event – over 500 agencies and more than 2,800 marketers!

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Function Point recently attended and sponsored the Mirren New Business conference in NYC and I was lucky enough to attend. It was a great event and the list of creative agencies in attendance was pretty impressive. Being an exhibitor, it's important to make as many connections as possible and this event provided some great opportunities to rub elbows with top agency brass.

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During the first week of May 2012 Function Point participated and also sponsored the Mirren New Business Conference in New York. It was a great event to connect with key leaders within the creative space and share experiences on how to excel with new business. At the end of the day, the success of every agency is based on your ability to generate new business and land new clients!

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What an event, the Mirren New Business Development conference is rolling out this week in New York. Leo, Marc and I are here engaging with some impressive creative industry leaders and Listening to a great line-up of speakers. 

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During the past couple of years, creative companies have been forced to focus on a “less is more” approach to survive a globally-depressed economy where supply far exceeds demand. Reduced operating budgets, layoffs and the like took center stage as overheard expenses such as business development, capital investments and marketing fell to the wayside.

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Are you looking for a workflow management solution for your design firm? If you are, you may be interested in the partnership between Function Point and the Association of Professional Design Firms (APDF).

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