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[creative workflow management blog]

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Have you been trying again and again to explain to your boss that it’s time to solve a particular problem? Tired of your boss not giving you the time of day to go over the plan you’ve put together that you know will save time, energy and money for the creative agency? Here are five tips that should help get your message across. 

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There are many advertising and marketing industry events for creatives to watch out for and take part in 2014. These events not only allow you to network and meet other talented people in the field, but can also empower you to be the best you can be in your discipline, individually or as an organization.

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It does not matter what size agency you have, may it be a small creative agency or a very large one, both are able to attract big accounts. It may be a little harder for a smaller agency to land a big client, as this client maybe a little skeptical to go with a smaller agency.

LOWRES_shutterstock_235811725

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Working within the realm of creativity, one should have a fair bit of leg room to come up with innovative ways to stay ahead of the pack. With an ever growing number of Creative, Branding & Communications Agencies, what can you do to differentiate yourself? Well..You can do plenty! 

 

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Clients may drive us all up the occasional wall, but without them, we’d all be out of work. And it’s important to not just view clients as a source of income (or pain) but be a partner to their success,  and in turn, your own.

project management software

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When running a business in any industry, we all strive to attain as many clients as possible and reach out to as many prospects as possible. However, the very controversial underlying question is, “Is it ok to say no to a new prospect?”, in other words, is it ok to turn away new business? If so, why would you want to turn away a new prospect? What benefits, if any, would you get out of this?

In this blog, I will go over these points and outline what I feel is the best solution when approaching a new prospect or business opportunity.

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As a first-time attendee to “The Art of Marketing” I didn’t really know what to expect, aside from the usual post-conference buzz that wears off when one discovers how little can really be implemented. Despite this, I was looking forward to a day down by the Vancouver waterfront totally devoted to marketing and hosted by some bright folks who I was fairly sure would provide a few mental snacks I could squirrel away.

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I have too much time…” said no one...ever. In my last blog, I wrote about unproductive habits in the creative industryThis time, I've gathered top productivity tips from other creative agencies. In no particular order, lets see what they have to say. 

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Award submissions are one of those bottom-of-the-list items many busy creative agencies are just as happy to forget.  It can be very time-consuming to put together a well-thought out submission, and frankly, there’s an element of competition that can be daunting.

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I recently was lucky enough to attend a Second Wind seminar on Agency Operations, Workflow and Efficiency hosted by Tony Mikes. A topic that was covered extensively was working with freelancers. I was surprised, as many others were, by the rules that creative agencies need to adhere to when working with freelancers in the US. A few important factors to monitor closely are taxes and the ownership of designs coming from the freelancer.

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