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[creative workflow management blog]

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It does not matter what size agency you have, may it be a small creative agency or a very large one, both are able to attract big accounts. It may be a little harder for a smaller agency to land a big client, as this client maybe a little skeptical to go with a smaller agency.

LOWRES_shutterstock_235811725

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Clients may drive us all up the occasional wall, but without them, we’d all be out of work. And it’s important to not just view clients as a source of income (or pain) but be a partner to their success,  and in turn, your own.

project management software

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When running a business in any industry, we all strive to attain as many clients as possible and reach out to as many prospects as possible. However, the very controversial underlying question is, “Is it ok to say no to a new prospect?”, in other words, is it ok to turn away new business? If so, why would you want to turn away a new prospect? What benefits, if any, would you get out of this?

In this blog, I will go over these points and outline what I feel is the best solution when approaching a new prospect or business opportunity.

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In all businesses lead generation is a very important tool to grow your organization, especially when you are first starting out. Lead generation can be done by a few different ways:

  1. Cold calls
  2. Cold emails
  3. Referrals from current clients
  4. Social Media Networks
  5. Utilizing the internet i.e. Google, Jigsaw, Salesgenie etc.
     
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Irrespective of your how big your creative agency is, how many clients you have, or the number of open jobs you’ve got under your belt, there’s room for more. Bringing in new business and increasing your client base, is always a welcome thing. (Check out this blog for 3 honest ways of getting more clients for your creative business)

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Function Point client, COO and Partner of Mobius New Media, Barry Crell, was interviewed recently about the need for an integrated agency management system and their specific experience with our software.

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Being creative and having the knack for coming up with a killer concept, is great, but creativity, the quality and the direction of creative work, can be subjective, as each client perceives things differently. There isn’t a silver bullet or a winning formula as such, but there are certain measures one should take that should lead you closer to successful outcome. 

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We’ve all been there, after pouring your heart and soul into a project you supply your best work to your client and they ask you to make some changes. Some tweaks, some minor adjustments, revisions, whatever you want to call them, they happen right?!

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Last Tuesday, June 18, the fp. Marketing and Communications team had the pleasure of attending the BCAMA's (BC Chapter of American Marketing Association) event "Engage your Audience and Drive Sales with Experiential Marketing" event to listen success stories of companies that engaged in experiential marketing. Actually “engagement” was a key point in all presentations.

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Let's be really very real here. We all love clients. That goes without saying. They're great. They pay the bills. Love'm to bits. But... but, between us girls, are your clients mostly ok, or demons* straight from the darkest pits of hell? If you are one of the rare, lucky and non-existent agencies that have only perfect angels* as clients, good for you! Now go away, this post isn't for you.

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