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[creative workflow management blog]

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Throwing in the extra effort at the estimating stage ensures that at the end of the project, all your agency’s time and expenses are paid for. On top of that, your client will be delighted to receive the project on time and on budget. That’s a win-win. 

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Estimates are like a blueprint for building a house. Creating an accurate estimate helps you plan how long it will take to build, and to have a full understanding of what the finished project will look like. 

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It’s inevitable: sometimes, when you put yourself out there, you get rejected. It happens when you’re looking for a date, and it happens when your agency submits estimates. If it seems like prospectives are treating said creative agency estimates like the smelly kid at a high school dance, then maybe it’s time to start thinking about what you’re doing wrong. 

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Last September, Karen O’Mahony and I attended the Second Wind Agency Financial Management seminar in Chicago. It was a fantastic learning and networking opportunity to meet with agency owners, CFOs and key decision makers. Tony Mikes did an excellent job of explaining in detail how to increase margins, markups, and cash flow in your ad agency.

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Why is it important to make better estimates in your creative agency? We all know that estimates are all about time, and we also know that time is money; so logic dictates that good estimates means making more money! It also means that making bad estimates equals losing money, which is not a good thing for a business.

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Have you ever worked on a project where you found yourself approaching the deadline but not even close to finishing the work? You know, your costs were far beyond the initial budget and the client was asking about the progress and even adding things to your plate?

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The lifeblood of any advertising or creative agency is winning business.  Equally as important is putting together a proposal that ensures profitability. 

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It is surprisingly common for small, but growing, creative agencies to be so focused on the work thrown at them that they quickly lose track of the cost it would take to deliver the jobs to their clients. 

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As people continue to rely on online applications to manage their personal lives, businesses are becoming more confident in moving their operations to web-based project management software. Leading the pack in this movement are creative agencies.

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