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[creative workflow management blog]

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Editor's Notes: This post was originally published in August 2011 and has been updated for accuracy and comprehensiveness.

Here at Function Point, we are constantly working with creative firms, advertising agencies and digital agencies to better define internal processes and workflow management using our software. In doing this, we have come up with 6 personas that interact within the typical creative agency. Assisting these people work more efficiently and effectively together will help the agency become much more profitable.  

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Last week we had the pleasure of welcoming Wulfred Hoefsloot of Six Senses in-house creative studios to Vancouver. Wulfred flew some 7,711 kilometres from the Netherlands to visit us here at fp. headquarters. It's the longest anyone has ever flown to be with us, which unequivocally makes Six Senses our favourite agency (we swear we've never said that before!)

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So, your creative agency is growing in size. Suddenly it feels like what worked when you were a team of only a few people is no longer feasible now that there is twice the number of staff. Perhaps it’s time to come up with a more structured way of managing the work and running the company. 

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What if I told you there was a way to promote teamwork, increase efficiency, improve morale, and reduce interruptions in your creative agency; it would cost you nothing, you could implement it tomorrow, and no one would have to be trained on it? Would you do it? 

 

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Almost everyone who exchanges work emails with me, knows that I love to drop in a funny animal picture now and then. I'm also lucky enough to have access to a real live animal here at work - our very own Chief Dog Officer, Levi. An office pooch can be a great source of comfort (just like a creative project management softwareand can help manage crunch time in your creative agencyBut not all dogs (or owners) are created equal.

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If your advertising agency is anything like our office, you love celebrations, especially when they involve cake. Or any type of food, really. Pizza, catered, sushi, we've had it all, and no matter what, people are happy. After all, who doesn't love free, tasty food? However, in the creative agency world great food is par for the course and there's more to celebrating then just food.

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In considering this topic, and performing a bit of research, the concept of motivation appears to polarize us — some argue that it’s not possible to motivate creative people at all, others say that it’s all about money, and yet others say that it is nothing to do with money.

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With the economy on the mend and creative agencies hiring, there is increasing demand for great people. More and more of these great people are younger Millennials, born between 1980 and 2000, and these individuals work differently than baby boomers. 

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It’s has been spoken time and time again that your creative agency team is the key to your success. How many times have you heard colleagues speaking of challenges with staff? Issues ranging from lateness, high rates of absenteeism, and lack of motivation are a concern at most creative agencies.


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If you work at a creative agency and worry you’ll never be able to date, get a dog, go to the gym, or eat anything other than cold noodles until you retire or quit, you’re not alone.

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