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[creative workflow management blog]

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Life's too short to churn out projects that miss the mark. For a creative brief to be the most effective, it should be completed at the beginning of a project so that it’s streamlining the timeline and not interfering with it. Like you with your morning coffee, tea, smoothie, run (you get the idea), a good creative brief helps set you up for a great rhythm by outlining:  

  • what you're making
  • when it's needed
  • who it's for
  • how it's going to get done
  • why you're doing it
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Metrics are critical to keeping track of how your agency is performing. They can be a reason to celebrate and they can also be an indicator of when things aren't going to plan with your creative agency process

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It's not easy being a traffic manager. Here are 10 spot-on GIFs that any traffic manager will be all too familiar with.

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Resistance to change and new processes can happen in any workplace, and a creative agency is no different. Fostering agile project management requires a few things to consider in order to be successful.

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“Good is the enemy of great” is the opening line of Jim Collins’ book Good to Great. At the heart of it Collins is reminding us that if we want to be great we have to keep pushing forward. In creative agencies it can be especially difficult to get to the next level because of all the competing demands and impending deadlines. But, there is more to do beyond that. Here are a few great tips to help take you take your agency to the next level in 2014.

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There is no doubt there is a correlation between productivity and profitability in business. It's apparent that no matter what type of organization you work for, or who you are, the need for greater productivity will always be there.

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Reports. To be honest, the word gives me the shivers. It conjures up an image of the boss from Office Space leaning over my desk, filling my nostrils with the smell of stale coffee. Read on to learn how project management software can help with that. 

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Managing a creative project from end-to-end can be a pretty daunting responsibility. Not keeping track of your jobs, resources and schedule, could potentially seriously undermine your operations and put place you in your client’s bad books. To keep your head above water, stay accountable and on track, here are a couple of useful tips to help point you in the right direction.

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I recently was lucky enough to attend a Second Wind seminar on Agency Operations, Workflow and Efficiency hosted by Tony Mikes. A topic that was covered extensively was working with freelancers. I was surprised, as many others were, by the rules that creative agencies need to adhere to when working with freelancers in the US. A few important factors to monitor closely are taxes and the ownership of designs coming from the freelancer.

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Function point recently interviewed User Experience Designer and SFU Ph.D candidate, Sara Salevati, regarding her approach to design and the projects she is working on with fp.

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