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[creative workflow management blog]

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Sales is tough, there is no doubt about it. Throw cold calling into the job description and the role gets even more tough. So why not take advantage of every tool possible to ensure that your creative agency sales team is generating maximum revenue?

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The creative design industry requires constant learning. The design strategies, trends and tools of 10 years ago have evolved and creative agencies must keep on top of them to stay competitive. The new business (sales) department of your ad agency is no different! 

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I recently saw Amanda Palmer speak at the BIL Conference, the quirky cousin of the popular TED Talks Conference. Palmer’s very popular TED Talk on the Art of Asking is as relevant to creative agencies as it is to artists.

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Cold calling is something that requires a lot of rehearsal and patience to achieve your desired results; namely to attract new business from prospects who have not reached out to you.

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Prospects, Opportunities, Clients, Bad Deals, Good Deals, Lost Deals, Tire Kickers & Awesome Clients! How can you make sense of this all in your creative agency sales?

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You may have asked yourself the same question over and over: “How can I get the most out of my sales team?” Whether you’re the business development manager or the CEO in the creative agency, one of your main goals is to generate more business, increase client base and ensure your sales team is motivated to reach their sales goals.  

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When it comes to creative agency sales, the sales representative or account manager always has to overcome roadblocks to get a prospect to become a paying client. This is especially true when connecting with new prospects who you have no relationship with. 

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In any creative agency it is important to reach out to new prospects and ensure you are bringing in new business. One method to use is cold calling and offering your services to clients. There are many steps you can use to ensure that you are capitalizing on all your opportunities.

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In every creative agency, the number one goal is to make money or a profit. This is easier said than done. So how do you ensure that your agency is profitable? This is where the sales process plays a major role.
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When running a creative agency, you always want to make sure you are meeting the needs of your prospects and clients. Otherwise, you will be left with unhappy clientele that will not come back for future business.
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