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[creative workflow management blog]

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Earlier this summer Laurie Mikes announced the passing of Anthony P. Mikes, Second Wind’s founder and Managing Director. I wish to take this opportunity to reflect on the influence Tony has had on myself and Function Point.

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“Good is the enemy of great” is the opening line of Jim Collins’ book Good to Great. At the heart of it Collins is reminding us that if we want to be great we have to keep pushing forward. In creative agencies it can be especially difficult to get to the next level because of all the competing demands and impending deadlines. But, there is more to do beyond that. Here are a few great tips to help take you take your agency to the next level in 2014.

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When I speak with agency owners around the globe, I always get the question: “How can I increase my agency’s visibility?” Agency owners and CEOs, especially in small and mid sized agencies, are looking for ways to increase their market share and get more visibility in the creative space. 

project management software

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Irrespective of your how big your creative agency is, how many clients you have, or the number of open jobs you’ve got under your belt, there’s room for more. Bringing in new business and increasing your client base, is always a welcome thing. (Check out this blog for 3 honest ways of getting more clients for your creative business)

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Award submissions are one of those bottom-of-the-list items many busy creative agencies are just as happy to forget.  It can be very time-consuming to put together a well-thought out submission, and frankly, there’s an element of competition that can be daunting.

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Back in early 2000 when I was running our creative agency with just my partner and I, we pretty much knew what we were working on at any given time, or thought we did. We ran a small busy agency in Vancouver, Canada, and our clients were not shy at letting us know what they thought our priorities should be — them!

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Can you pitch your agency in a way that will make even the hardest of prospects want to keep talking to you?

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Jane, Alon, Tate, and I attended 3 days of business coaching in October. I call it coaching because we were outside the office participating in dialogue associated with our culture. 

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All creative agencies know the basic financial equation (basic common sense tells us this):

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Most creative agencies are very poor at bringing in new business for themselves. The reason can usually be attributed to an undefined positioning statement and a loose strategy. 

Strategically Position Creative Agency For Success

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