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[creative workflow management blog]

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Ask someone on the street why they use agency project management software and you'll get answers ranging from "it's great for reports," to "time tracking has never been easier" to "I don't use it, it's completely useless." 

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With 18 years of experience working with creative agencies and design firms, we’ve become experts in helping them solve their productivity and profitability challenges. Some of the common issues we see over and over have to do with knowing how to keep the people on your team happy.

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If your advertising agency is anything like our office, you love celebrations, especially when they involve cake. Or any type of food, really. Pizza, catered, sushi, we've had it all, and no matter what, people are happy. After all, who doesn't love free, tasty food? However, in the creative agency world great food is par for the course and there's more to celebrating then just food.

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Meet Jordan, a busy web designer for Studio J. She is consistently interrupted by account managers who want to share more creative details and the traffic managers who wants her to stop what she’s working on and switch to a different project. Not only is this extremely frustrating for Jordan, but it doesn’t allow her to do great work.

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After carefully composing your job ad, posting it through creative industry networks, sifting through resumes, interviewing, reference checking, and training, you (finally) have that much-needed team member at your creative agency. And provided that person doesn’t morph into their lazy, evil doppelganger in the first few weeks, you’re going to want to hold on to them.

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“Good is the enemy of great” is the opening line of Jim Collins’ book Good to Great. At the heart of it Collins is reminding us that if we want to be great we have to keep pushing forward. In creative agencies it can be especially difficult to get to the next level because of all the competing demands and impending deadlines. But, there is more to do beyond that. Here are a few great tips to help take you take your agency to the next level in 2014.

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Being creative can be a blessing. One can draw inspiration from almost anything! But every once in a while we can come across a mental block, and our inspiration fizzles away. 


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When I speak with agency owners around the globe, I always get the question: “How can I increase my agency’s visibility?” Agency owners and CEOs, especially in small and mid sized agencies, are looking for ways to increase their market share and get more visibility in the creative space. 

project management software

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For any small/mid size agency to succeed and continue to grow, it is essential to create a productive environment within the office. A significant part of this process is staffing, ensuring that employees are efficient and supportive.

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I recently was lucky enough to attend a Second Wind seminar on Agency Operations, Workflow and Efficiency hosted by Tony Mikes. A topic that was covered extensively was working with freelancers. I was surprised, as many others were, by the rules that creative agencies need to adhere to when working with freelancers in the US. A few important factors to monitor closely are taxes and the ownership of designs coming from the freelancer.

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