<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=807944362595960&amp;ev=PageView&amp;noscript=1">

[creative workflow management blog]

follow icon-twitter icon-facebook icon-linkedin icon-rss icon-pinterest icon-youtube icon-googleplus

Subscribe to our Blog

recent articles

Life's too short to churn out projects that miss the mark. For a creative brief to be the most effective, it should be completed at the beginning of a project so that it’s streamlining the timeline and not interfering with it. Like you with your morning coffee, tea, smoothie, run (you get the idea), a good creative brief helps set you up for a great rhythm by outlining:  

  • what you're making
  • when it's needed
  • who it's for
  • how it's going to get done
  • why you're doing it
[read more]

“Sometimes the questions are complicated and the answers are simple.” – Dr. Seuss

A good creative brief is the foundation of any successful project. No matter how complicated or simple the project, having a solid brief ensures you get started on the right track.

[read more]

Creative briefs, also referred to as required gathering documents, are a common part of many client workflows. Here at Function Point, I’ve had the opportunity to often work with clients who use briefs as the starting off point for work. To that end, many clients have built out highly detailed creative brief templates. Still others have kept their brief template questions more high level, but no less important when it comes to the starting work process. 

[read more]

Writing a great creative brief is like planning a fun road trip; it's full of adventure, has twists and turns, and it makes for a great story at the end. Here are three tips on how to write an amazing creative brief that will have your agency running on cruise control.

[read more]

Creative agency designers have many special talents but being a magician is not one of them. Sometimes designers can be pushed to the brink with numerous vague requests to “work their magic” or just quickly “whip something up”. To keep stress to a minimum and keep your creative team from disappearing, here are 4 best practices you can implement.  

[read more]

If your ad agency produces video, you can probably already feel the bandwagon rattling as crowds pile onto it. Within the next 5 years, the pundits tell us, one-third of all online advertising spending will go towards online video production.

[read more]

Traffic, Project, Production, Studio Manager… There are lots of job titles for the person in your creative agency that directs client work from start to finish. It doesn’t matter what title you give them, as long as they don’t end up being the Traffic Police. The Traffic Manger should be the grease that keeps projects moving through the agency, and not the enforcers in a policed environment. To avoid ending up with Traffic Police, here are 5 handy tips for creating a culture of accountability in your agency.

[read more]

The creative brief is the seedling from which all advertising and marketing campaigns spring to life. Depending on that seedling you may end up growing a flourishing rose garden or a tangled mess of weeds. In other words, a badly written brief will lead to misdirected creative, and more often than not, an unsuccessful campaign. Even the best creative team cannot undo the damage of a carelessly composed brief.

[read more]

Earlier this year, we completed two Webinars on using briefs in the design process. These Webinars were very well attended and I’m not surprised. The term “creative brief samples” is a highly searched term on the web.

Since the Webinars and our subsequent posting of briefs for critique by the users of fp., we have developed 3 creative brief templates to contribute to this discussion and why briefs are important.

[read more]

So, you have invested both time and money (that you didn't have) searching for a new Account Executive.  Now that you think you have found a "keeper" you are eager to discover if they will sink or swim.  I mean you had to learn the hard way, right?

[read more]