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There are many advertising and marketing industry events for creatives to watch out for and take part in 2014. These events not only allow you to network and meet other talented people in the field, but can also empower you to be the best you can be in your discipline, individually or as an organization.

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As a first-time attendee to “The Art of Marketing” I didn’t really know what to expect, aside from the usual post-conference buzz that wears off when one discovers how little can really be implemented. Despite this, I was looking forward to a day down by the Vancouver waterfront totally devoted to marketing and hosted by some bright folks who I was fairly sure would provide a few mental snacks I could squirrel away.

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Award submissions are one of those bottom-of-the-list items many busy creative agencies are just as happy to forget.  It can be very time-consuming to put together a well-thought out submission, and frankly, there’s an element of competition that can be daunting.

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Last Tuesday, June 18, the fp. Marketing and Communications team had the pleasure of attending the BCAMA's (BC Chapter of American Marketing Association) event "Engage your Audience and Drive Sales with Experiential Marketing" event to listen success stories of companies that engaged in experiential marketing. Actually “engagement” was a key point in all presentations.

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