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[creative workflow management blog]

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Many creative project management software solutions out there right now are tailored towards solving challenges met by traditional agencies. What if, however, you work for an internal agency that faces many challenges that traditional agencies often don't come up against? 

 

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When it comes to client projects, creative agencies work diligently to manage and deliver them on time and on budget. However, when it comes to managing their own promotional projects or when developing internal sales collateral, agencies seem to fall apart. 

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At this point, most creative agencies have adopted some sort of agency project management software. Gone are the days of walking down the hall to figure out what a designer is working on. 

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Ask any developer their preference, and they will choose to proudly display an elePHPant (not elephant) on their desk, rather than to wear a promotional t-shirt, or use a promotional pen. What makes elePHPants so desirable?

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I’ve spoken with several advertising, marketing and creative managers working within educational institutions over the last few months. It has become common for internal creative departments to look for a traffic and workflow management system to assist them with scheduling and time management.

To be perfectly honest, the majority of people who work in internal creative agencies at universities and colleges have the same type of challenges as a traditional, full service or digital advertising agency. Hence, internal creative and marketing departments at universities also need a workflow management system to enhance productivity and add more value for their internal clients.

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More and more internal agencies are turning to workflow management software to help streamline their processes.

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