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[creative workflow management blog]

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Editor's Notes: This post was originally published in August 2011 and has been updated for accuracy and comprehensiveness.

Here at Function Point, we are constantly working with creative firms, advertising agencies and digital agencies to better define internal processes and workflow management using our software. In doing this, we have come up with 6 personas that interact within the typical creative agency. Assisting these people work more efficiently and effectively together will help the agency become much more profitable.  

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“We wear many hats here.” I hear it all the time from people at creative ad agencies. To an extent, it makes sense. You’ve got tons to do, your resources are limited, and your people are multi-talented. 

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I'm an information guy, and as a developer I collect a lot of information. Collecting and archiving information is important, but it is not just about collecting and archiving − you also need to easily filter and view the collected data in a meaningful way.

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There are a tonne of options in the market for task and job management software. Some are industry specific solutions for advertising, design, interactive and other creative agencies, and some are more basic, generic solutions that look as though they may work for what you need.

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Your client called you first thing this morning and asked for a rough estimate on how much it will cost to produce the winter brochure for their company's 2015 campaign. Although you may have a solid idea about your creative agency's internal costs to produce that brochure, it is paramount to follow these 3 steps before you create your estimate.
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It is surprisingly common for small, but growing, creative agencies to be so focused on the work thrown at them that they quickly lose track of the cost it would take to deliver the jobs to their clients. 

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