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Weight lifting and project management with respect to their introduction, execution, and maintenance both have concepts that hail from very different disciplines. However, the path from putting together a creative brief to receiving an agency of the year award requires the same weight lifting diet of dedication and discipline. Here are 5 weight lifting concepts to sculpt your creative agency. 

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In a busy creative agency, competing demands are a constant. Without a set of organizational tools, you’ll end up working to please whoever bugs you most, which often means losing ground on higher-priority work. It doesn’t have to be that way. Below are some of my favourite techniques for getting the important stuff done.


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Ask any developer their preference, and they will choose to proudly display an elePHPant (not elephant) on their desk, rather than to wear a promotional t-shirt, or use a promotional pen. What makes elePHPants so desirable?

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Back in early 2000 when I was running our creative agency with just my partner and I, we pretty much knew what we were working on at any given time, or thought we did. We ran a small busy agency in Vancouver, Canada, and our clients were not shy at letting us know what they thought our priorities should be — them!

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I'm an information guy, and as a developer I collect a lot of information. Collecting and archiving information is important, but it is not just about collecting and archiving − you also need to easily filter and view the collected data in a meaningful way.

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There are a tonne of options in the market for task and job management software. Some are industry specific solutions for advertising, design, interactive and other creative agencies, and some are more basic, generic solutions that look as though they may work for what you need.

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Limited risk, faster implementation and deployment, and greater utilization rates are some of the other benefits that one can expect from a Software as a Service solution. Today, I would like to continue reviewing the advantages of adopting the SaaS model for your advertising agency. If you missed Part 1 of this series, have no fear! You can catch up here.

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