We all know the drill; in the office by 9:00am, coffee/tea/beer (don’t judge) by 9:15am and then off into cyber space until who knows when. Being in the creative industry, it’s hard not to pick up unproductive habits, and I’ll tell you why.
Last month, our VP of Marketing & Operations, Tate Lillies, and I had the pleasure to attend the Hubspot Inbound 2012 conference in Boston. We were amazed by the number of ad agencies that participated in the event – over 500 agencies and more than 2,800 marketers!
In our last blog post we spoke about why your creative agency should have a blog. Now that you are hopefully convinced that it is worthwhile to start producing content online to highlight your expertise, we will present some key success factors that will help you develop a successful blogging strategy. We even have a list of suggested topics for you to think about!
The way we communicate and advertise has changed tremendously. New media has changed marketing dynamics, and efforts have to be divided in different channels that go beyond traditional TV, Radio and publishing. On the Internet, we have thousand of social media networks where billions of people connect, share content and search for information. Finding information is not the problem for consumers anymore, but often finding a reliable source of information on a specific topic is. This is where developing a strong blog can help your company gain a significant advantage.