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[creative workflow management blog]

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With the New Year just around the corner, what better time to start thinking about the changes you would like to see happen at your creative agency. As we have all learned from experience with our failed resolutions, a goal for the New Year needs to be simple, attainable, and must generate the results we are looking for in a reasonable amount of time, or else it is unlikely to take hold.

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"Cultivating a culture of time tracking in your agency is difficult."

Does this sound familiar? We often hear from our clients how difficult it is to encourage their creative agency team to log in their time. In this blog, I will talk about a few ways your staff cheat their timesheets and management tips to encourage accurate time tracking.

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Time tracking in creative services is necessary in order to monitor utilization and productivity. Let’s examine some of the ways doing timesheets can be implemented and how to make it an integral part of your creative agency with some tips from Cella Consulting who works to optimize the business side of creative.

 

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In the past month, Tate, our Product Manager here at Function Point, and I have been visiting clients in the creative field to learn more about their workflow systems and processes. The number one concern we heard on the road from management teams and Project Managers is this: How are we doing financially? Is our creative agency winning or losing?

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Congratulations! Your ad agency is busy and there is lots to do. Clients are calling, you're doing great work, and everyone is happy. Unfortunately, you may be so good that too much extra work finds you. Now you're worried that the workload and the associated crunch time will distress your creative ad agency. The good news is that a distressed team can be de-stressed.

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The concept of flex time provides creative agency employees with the opportunity to work an alternate work schedule within specific limits dictated by the needs of the job, and is subject to management review and approval.

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There is no doubt there is a correlation between productivity and profitability in business. It's apparent that no matter what type of organization you work for, or who you are, the need for greater productivity will always be there.

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In my work with both new and current clients of Function Point, I am often asked how agency owners or managers can motivate their creative team members to track time. Although there hasn’t yet proved to be a definitive set of steps for success, I have observed several methods that have worked very well for our client companies.

agency time tracking management software

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One of the compulsory subjects during my time at High School was Latin and I endured a couple of years trying to learn this intimidating and complicated language. For some reason, the expression “Tempus Fugit” ingrained itself on my memory. Literally it means “time flies” and while this didn’t happen in my Latin lessons we all know that in the real world, time is continually ticking away and once it has passed it cannot be recovered, but it can be understood.

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Back in early 2000 when I was running our creative agency with just my partner and I, we pretty much knew what we were working on at any given time, or thought we did. We ran a small busy agency in Vancouver, Canada, and our clients were not shy at letting us know what they thought our priorities should be — them!

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