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[creative workflow management blog]

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"It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all." - Edward de Bono

THE COMPELLING ISSUE — from our client:

"We brainstorm all the time, but it never amounts to anything? How do we make our brainstorming more effective to really harness the synergy of the meeting."

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A creative agency can learn important and profitable lessons from the video game industry. On the surface it would seem as though a creative ad agency might have very little in common with a gaming company, but both share a commonality — both are designed for an audience. So, as a creative agency let's see how the world of gaming applies to the world of creative project management... 

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“Good is the enemy of great” is the opening line of Jim Collins’ book Good to Great. At the heart of it Collins is reminding us that if we want to be great we have to keep pushing forward. In creative agencies it can be especially difficult to get to the next level because of all the competing demands and impending deadlines. But, there is more to do beyond that. Here are a few great tips to help take you take your agency to the next level in 2014.

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When I speak with agency owners around the globe, I always get the question: “How can I increase my agency’s visibility?” Agency owners and CEOs, especially in small and mid sized agencies, are looking for ways to increase their market share and get more visibility in the creative space. 

project management software

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Clients may drive us all up the occasional wall, but without them, we’d all be out of work. And it’s important to not just view clients as a source of income (or pain) but be a partner to their success,  and in turn, your own.

project management software

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For any small/mid size agency to succeed and continue to grow, it is essential to create a productive environment within the office. A significant part of this process is staffing, ensuring that employees are efficient and supportive.

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Last September, Karen O’Mahony and I attended the Second Wind Agency Financial Management seminar in Chicago. It was a fantastic learning and networking opportunity to meet with agency owners, CFOs and key decision makers. Tony Mikes did an excellent job of explaining in detail how to increase margins, markups, and cash flow in your ad agency.

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When running a business in any industry, we all strive to attain as many clients as possible and reach out to as many prospects as possible. However, the very controversial underlying question is, “Is it ok to say no to a new prospect?”, in other words, is it ok to turn away new business? If so, why would you want to turn away a new prospect? What benefits, if any, would you get out of this?

In this blog, I will go over these points and outline what I feel is the best solution when approaching a new prospect or business opportunity.

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In all businesses lead generation is a very important tool to grow your organization, especially when you are first starting out. Lead generation can be done by a few different ways:

  1. Cold calls
  2. Cold emails
  3. Referrals from current clients
  4. Social Media Networks
  5. Utilizing the internet i.e. Google, Jigsaw, Salesgenie etc.
     
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One of the compulsory subjects during my time at High School was Latin and I endured a couple of years trying to learn this intimidating and complicated language. For some reason, the expression “Tempus Fugit” ingrained itself on my memory. Literally it means “time flies” and while this didn’t happen in my Latin lessons we all know that in the real world, time is continually ticking away and once it has passed it cannot be recovered, but it can be understood.

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