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[creative workflow management blog]

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Editor's Note: This post was originally published in November 2011 and has been updated for accuracy and comprehensiveness.

Many in the creative industry have heard the titles “Traffic Manager” and “Production Manager”; however, some agencies have forgone these individual roles altogether.

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Having a creative agency traffic manager is much like keeping a well-oiled machine. A great traffic manager will ensure projects run smoothly, efficiently and that the end goal is achieved 100% of the time. Does this sound like something your agency needs? Yes, I thought so!

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After coming back from a seminar held by ADEPT Creative Project Management last year, I wrote an article entitled Creative Traffic or Project Management - Is There A Difference?. We often get this question as we onboard new clients. I thought I'd re-visit this topic to see if we can get some dialog going, and provide some new thoughts.

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After spending weeks or months looking for a traffic management system, you finally decided on the one that makes the most sense for your ad agency workflow. What's next? I'd say that training and deployment are as important for the success of the software adoption as selecting your new system in the first place.

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